Director, Account Based Marketing

Marketing & Communication

United States - NY, New York

Requisition ID



Medidata: Power Smarter Treatments and Healthier People

Your Mission:

The Director for Enterprise ABM (Account Based Marketing) is responsible for creating, executing, and measuring demand generation and account based marketing programs that drive sales of Dassault Systemès solutions for the Life Sciences industry. This position works closely with our Medidata, BIOVIA, and other 3DS brand product organizations along with our Enterprise sales teams to create marketing programs targeting pharmaceutical clients highlighting our array of offerings and how they support the full product lifecycle. It will require exceptional creativity, the ability to innovate and scale, top notch networking and collaborating skills, and a “hands-on” approach to accomplish the work.

  • Establish relationships with Global Client Executives and educate them on the role of marketing within strategic accounts

  • Establish ABM programs, including account selection, account research and planning, as well as defining ABM specific metrics and dashboards

  • Identify the most effective value prop, marketing messages, materials, channels, and calls to action for key accounts and personas within those accounts

  • Develop account focused playbooks including, but not limited to, outbound prospecting, email/nurture, digital/social marketing activities, and events (e.g., virtual, dinner meetings, lunch and learns, and hands-on workshops) with the goal of building pipeline and accelerating bookings

  • Collaborate with Global Campaigns, Product Marketing, PR & Comms to tailor content based on account strategy (e.g., customer stories, videos, social media, earned press, press releases)

  • Utilize ABM metrics to ensure business impact as measured by new pipeline, bookings, contact database growth, and account and contact engagement

  • Provide Global Client Executives with data and insights on key accounts

  • Act as the marketing point-of-contact for Enterprise Sales leadership, providing visibility into ABM program efforts and outcomes as well as broader marketing initiatives across the company

  • Serve as the Enterprise marketing point-of-contact on cross-functional teams for efforts including campaign development, website design and development, and other efforts as needed

  • Measure and report performance against established KPIs and goals

  • Up to 20% travel; mostly US regional-based

Your Competencies:

  • Knowledge and experience in building and executing account based marketing plans utilizing email, webinars, digital/inbound marketing, social media and face-to-face events

  • Ability to devise new and innovative communication methods and assets to articulate Medidata’s messages and value propositions to customer accounts

  • Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows

  • Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership

  • Ability to adapt quickly to changing priorities, and being proactive in thought, ideas and execution

  • Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution

  • Excellent verbal and written communication skills

  • Self-motivated, able to assume responsibility and work autonomously

Your Education & Experience:

  • Requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or equivalent experience

  • Requires a minimum of 10 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the B2B / enterprise software industry; or equivalent years of experience

  • Experience using ABM strategies and tactics

  • Life Sciences experience is desirable, including one or more of R&D, Clinical Research, and Manufacturing

The salary range posted below refers only to positions that will be physically based in New York City.  As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location.  Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $135,000 to $180,000

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission under the terms of applicable plan documents, while many of Medidata’s non-sales positions are eligible for annual bonuses. Additionally, Medidata provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most and should help you care for those who matter most. For that reason, we provide an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life.


Equal Employment Opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Covid Statement

Our Company requires all U.S. employees to be fully vaccinated against COVID-19 and to provide documentation of full vaccination, unless qualified for a medical, religious or state-required accommodation or otherwise exempt consistent with applicable law. Although accommodation requests will be considered (and granted where appropriate/possible), it may be determined that a candidate is unable to adequately perform the essential functions of the position without imposing an undue hardship due to customer requirements, staffing needs, or other business reasons. Definition of full-vaccination: Employees are considered to be fully vaccinated two weeks after their second dose in a 2-dose series or two weeks after a single-dose vaccine.