Why Patient Centricity Matters

Patient centricity has moved to the forefront as a far-reaching movement within clinical trials. Understanding the patient perspective is essential to advancing the patient experience.

Medidata builds technology for patients, inspired by patients. Structured around three core principles of patient centricity – design, engagement, and activation – our patient advocates are active participants in the development of our solutions.

As we improve the overall trial experience, we power patients, sites, and sponsors with the industry’s only end-to-end decentralized capabilities.

Voices of Patient Advocates

  • Anne Marie
  • Dave
  • Kimberly Richardson
  • Linnea
  • Liza
  • Marla
  • Sheila
“Ensure trials are accessible to as many people as possible so we can get representation across as many different communities as possible.”
Anne Marie
Invasive Breast Cancer Patient
  • NCI and grant proposal reviewer
  • Invested in incorporation of digital tools and wearables to capture RWE
  • Dedicated to defining realistic and inclusive eligibility
  • ‘Engaging patients early and often leads to better trial design.’

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