Medidata Earns Gold at ANA Global ACE Awards for Solve the Impossible Campaign
June 17, 2022— Medidata, a Dassault Systèmes company, was named a gold winner of the 2022 Association of National Advertisers (ANA) Global ACE Awards in the “Can Marketing Change the World?”category for its Solve the Impossible campaign. The Global ACE Awards recognize the best-of-the-best in B2B creative campaigns and materials throughout the world.
“The judges were looking for work that has societal impact, and Medidata is proud to be part of the tremendous initiative across life sciences to solve what appeared to be an impossible challenge of reducing the timeline for COVID-19 vaccine development,” said Wendy Lurrie, senior vice president of Global Marketing at Medidata. “The Solve the Impossible campaign focuses on Medidata’s patient-centric approach to the technology and infrastructure behind clinical trials, supporting the company mission to Power Smarter Treatments and Healthier People.”
Medidata launched the multi-channel Solve the Impossible campaign to reach a global audience of pharmaceutical, biotech, medical device, and contract research organizations customers, industry analysts, and patients. The campaign focuses on the ‘impossible’ challenges that Medidata seeks to solve with its customers.
Through digital, social media, demand generation, patient advocates, physical installations, and event activations, Medidata brought the campaign to life in multiple countries and languages, with the ongoing goal of fueling life science transformations to improve lives.
Medidata provides the tools, the data, and the expertise to meet the most pressing and seemingly impossible challenges facing life sciences, in order to help our clients and partners bring breakthrough solutions to life and into the hands of patients. See this video for a summary of this award-winning campaign message.
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