Patient Insights Program

The life science industry frequently uses patient centricity as a buzzword, but promoting the idea of patient centricity without action dilutes the term’s meaning and frustrates patients. Patients are the end-users of clinical trial solutions, and the best experiences for patients ultimately bring the most value for everyone involved in running clinical trials. 

Medidata’s Patient Insights program infuses the patient perspective into the software development life cycle to create technical solutions that improve the overall patient experience in clinical research operations.

Generate Better Patient Experience


By infusing the patient voice into trial designs and solutions, Medidata helps create a better experience for patients in your clinical trials.

An optimized clinical trial experience lowers the patient burden and improves patient-facing solutions for everyone involved.

Sponsors / CROs

Engage patients through Medidata’s Patient Insights Program and apply design thinking methodologies to influence better trial designs and solutions. Through Medidata’s Patient Insights Program, we do the heavy lifting to provide actionable insights and recommendations to improve your patients’ clinical trial experiences, diversity, and inclusion.


Patient Insights improves the site experience by lowering the execution burden through optimized trial design. This ultimately improves patient retention rates due to a better patient experience.

Key Features of Patient Insights

Patient Insights Board

Patient Insights Board

The Patient Insights Board is a team of patient advocates, experts across numerous therapeutic areas and medical journeys. They guide Medidata with input, insights, and feedback on the patient experience for our products and initiatives.

Through the Patient Insights Program, you gain access to insights generated from this extraordinary team.

Patient Design Studios

Patient Design Studios

Patient Design Studios are innovative workshops with our Patient Insights Board Members and other Patient Cloud team members in multi-day face to face sessions or single day virtualized workshops to guide the creation of protocols and patient-facing solutions.

Patient Centricity by Design

Built for patients, by patients, Patient Centricity by Design is the Ideo-led methodology the Medidata Patient Cloud team uses to make patient insights actionable elements in product development.

Related Solutions

Learn More

How Are You Ensuring Patient Centricity?

See how the Patient Insights Program can help you truly deliver patient-centric solutions and trial designs, enabling a better experience for patients, sponsors, and sites.

Making Clinical Research Better for Patients with Patient Centricity by Design

Access our latest white paper which details this ground-breaking Patient Centricity by Design (PCbD) program, and how it can advance the science of clinical research and bring new therapies more quickly to those who need them.

How Patient Insights are Changing Trial Solutions

Pharmaphorum interviews Anthony Costello on his perspective on using Patient Insights in trial design, and how Medidata is putting this process into effect in order to deliver  patient-centric solutions.

Patient Centricity Beyond the Hype

Tune into this 5-part snackable video series discussing patient centricity with Alicia Staley, VP of Patient Engagement at Medidata and a cystic fibrosis patient, and Takeda representatives to hear about their perspectives on what it means to deliver patient-centricity.

Informed Consent Engagement

See how Medidata’s Patient Insights Board helped a top-25 pharma client optimize its informed consent forms for an upcoming trial.

Contact an Expert