PRECISION MEDICINE: CREATING VALUE FOR EVERYONE

In the race to transform customer value through technology, the healthcare sector has traditionally been an also-ran. Precision medicine may be changing the game. Its visionaries hope that it will bring us ever closer to a world where you can take one pill for all your customized medications, and control it with your smartphone; where an app that integrates everything from your molecular makeup to your sleep patterns to your postcode can show you exactly what diseases you face, when they will occur and how you can avert them; and where gene editing is making serious diseases with no known cures a thing of the past.