Growth Marketing Manager

Location: Hybrid

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.

About our Company:

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than 36,000 trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million users trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. Discover more at www.medidata.com.

About the Team:

The Growth Marketing Manager will play a crucial role in supporting the execution of domain growth marketing initiatives and account-based marketing (ABM) campaigns, contributing to the company's revenue growth goals. This role focuses on hands-on execution and collaboration with sales and business development teams.

The Growth Marketing Manager supports domain engagement and demand capture by assisting in the execution of targeted role/segment and if appropriate, account-based marketing (ABM) initiatives to generate pipeline opportunities, drive account engagement, and support pipeline velocity through personalized experiences. This role acts as a key support link between the Marketing and Business Development (BD) teams to assist in delivering campaigns that capture business and drive growth. This role also assists in reporting and measurement of program performance.

Responsibilities:

• Sales & BD Collaboration: Assist in building relationships with product marketing and domain stakeholders together with sales segments (Partner, Enterprise, Midmarket, or MedTech) Account Managers to understand their customers, challenges and objectives. Support the BD and Sales teams to ensure marketing efforts contribute to pipeline and drive revenue growth.
• Domain Support: Working with the Domain Experience Director, assist in the execution of marketing programs that align with specific corporate and domain quarterly/annual objectives leveraging all elements of the marketing mix.
• Event & Trade Show Support: Support the execution of domain demand generation strategies for owned and industry events through targeted lists, compelling offers, and BD follow-up. Assist in maintaining consistent communication with Marketing, BD, and Sales regarding event forecasts and objectives.
• Performance Reporting & Analysis: Assist in measuring and reporting on growth marketing efforts' effectiveness in generating targeted engagement and supporting new pipeline growth. Understand marketing analysis of program performance by segment, using data-driven insights to identify optimization opportunities, and collaborate with Marketing, Business Development, and Sales to implement necessary changes.

Qualifications:

• Experience in assisting in executing marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media, and face-to-face events.
• Ability to assist in implementing communication methods to articulate Life Sciences and Medidata's messages and value propositions to customer accounts.
• Ability to contribute to program execution and problem resolution and follow process-oriented workflows.
• Experience assisting in interactions with Sales organizations, including account executives.
• Basic analytical skills, with the ability to assist in using data and insights to support marketing decisions and optimizations.
• Ability to adapt to changing priorities.
• Good interpersonal and communication skills to collaborate with stakeholders.
• Good organizational and time management skills.
• Experience of using AI tools e.g Gemini etc.
• Self-motivated and able to work collaboratively.
• Bachelor's degree required.
• 2-4 years of experience in growth/field marketing, demand generation, or marketing program support, supporting a direct sales force in the B2B / enterprise software industry or equivalent experience.
• Life Sciences experience is desirable.

Location NYC hybrid (3 days in office); Up to 20% travel; mostly US regional-based

The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $79,500 to $106,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.

Note: Please be on the lookout for job scams. Medidata recruiters will never ask applicants for monetary compensation, credit card, or banking details.

Equal Employment Opportunity:

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Applications will be accepted on an ongoing basis until the position is filled.

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Inclusion Statement

As a game-changer in sustainable technology and innovation, Medidata, a Dassault Systèmes company, is striving to build more inclusive teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.