Data & AI

Marketing Mix Models: Which Is Best?

Reading Time: 2 minutesMarketing mix models are leveraged to assess the impact of multiple… Read More

How Predictive Site Ranking Enhances Clinical Trial Planning, Site Selection, and Trial Rescue

Reading Time: 3 minutesClinical trial planning and execution are notoriously difficult, as they require… Read More

Developing Safer Immunotherapy Clinical Trials for Patients | ASCO 2023 Recap

Reading Time: 4 minutesMedidata joined 42,000+ oncology professionals at McCormick Place in Chicago, IL… Read More

Linking Clinical Trial Data with Real-world Data: Q&A with HealthVerity

Reading Time: 3 minutesKC Ahlberg is a Director of Partners and Alliance Management at… Read More

Diversity in Clinical Trials: How Pharmaceutical Companies Can Achieve Success Amidst Regulatory Focus

Reading Time: 3 minutesDiversity in clinical trials has been a long-standing issue across clinical research. Studies… Read More

Medidata AI: New Research on Concurrence of CRS and ICANS in CAR T-cell Treatments

Reading Time: < 1 minutesChimeric antigen receptor (CAR) T-cell treatment is a promising immunotherapy… Read More

4 Ways Linking CAR-T Therapy Patients to Real-world Data Is Future-proofing Clinical Development

Reading Time: 4 minutesChimeric antigen receptor T-cell (CAR-T) therapies have demonstrated significant… Read More

Accelerating Generalizability of Cancer Clinical Trial Results

Reading Time: 4 minutesSubstantial research suggests that patients participating in cancer clinical trials of new therapies… Read More

2022: A Remarkable Year for External Control Arms in Clinical Trials

Reading Time: 5 minutes2022 was a remarkable year for external control arms (ECAs) in… Read More