Digital Marketing Manager

Location: Hybrid

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.

About our Company:

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than 36,000 trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million users trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. Discover more at www.medidata.com.

About the Team:

Medidata’s Paid Media team provides the “glue” to deliver exceptional digital marketing programs across multiple marketing teams (brand, solutions/experiences, events). As part of the larger Experiential Marketing team, we support both North America and EMEA by working closely with stakeholders to deliver digital activation from campaign ideation and budgeting through execution and reporting.

Responsibilities:

The Digital Marketing Manager is responsible for developing strategies and delivering best-in-class digital programs in support of business priorities. You will be working in a highly collaborative and fast-paced environment leveraging all available paid media channels, programmatic tactics and content syndication programs to achieve objectives.

We are looking for a highly motivated individual who is excited to join a vibrant marketing organization at a mission-based company to further refine their digital skills and expand their professional experience.

The role requires strong attention to detail and project management skills and the ability to work across teams and time zones.

• Oversee agency relationships to ensure on time and on budget delivery of programming
• Work closely with marketing managers to develop and deliver plans to meet their goals
• Manage digital budget from initial planning through reporting
• Complete regular analysis on campaign performance including suggested recommendations for further improvement
• Develop a build and test approach to identify new channels and publishing partnerships
• Apply a relentless focus on program optimization
• Excellent verbal and written communication skills
• Exceptional cross-functional skills to work in a matrix organization
• Demonstrated organizational and time management skills
• High-energy mindset that enjoys juggling multiple projects simultaneously
• Good at building effective working relationships
• Prior experience of delivering campaigns within prescribed budgets
• Work experience within technology and/or life sciences sector is a plus

Qualifications:

• Requires 5-7 years of related experience with a Bachelor's degree. Concentration in Marketing, Digital Marketing or Marketing Communications
• Experience supporting digital marketing approaches for b2b technology offerings
• Digital marketing experience through various media channels is required
• Experience running demand generation campaigns within the LinkedIn platform specifically
• Prior experience working with and/or managing agency relationships including planning, execution, budget management and reconciliation
• Demonstrated success working cross functionally
• Strong project management experience

The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $79,500 to $106,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.

Note: Please be on the lookout for job scams. Medidata recruiters will never ask applicants for monetary compensation, credit card, or banking details.

Equal Employment Opportunity:

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Applications will be accepted on an ongoing basis until the position is filled.

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Inclusion Statement

As a game-changer in sustainable technology and innovation, Medidata, a Dassault Systèmes company, is striving to build more inclusive teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.