Director, Experiential Marketing – Events

About our Company:

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than 36,000 trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million users trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. Discover more at www.medidata.com.

About the Team:

As the Director, Experiential Marketing - Events  you will report to the Sr Director Event Marketing, and lead the EMEA event plans in support of the Medidata brand and Life Sciences Engagement (LSE) portfolio of brands. You will be responsible for supporting the EMEA event strategy, overseeing the planning and execution of owned (proprietary, and external events all with the goal of driving demand and pipeline through the event channel.

Responsibilities:

• Deliver the EMEA events plan including owned events, industry tradeshows, account-based events, and webinars to drive brand awareness, pipeline, and ROI in support of the business and marketing strategies.
• Engage in strategic event planning with key internal stakeholders, including C-level executives, ensuring benchmarks and goals are met and results are measured & reported.
• Oversee the EMEA owned event series, Medidata NEXT and Innovation Days including developing and implementing a comprehensive framework and plan for the series.
• Manage total budget and on time delivery and execution of all events.
• Lead the execution for events and manage the process end-to-end, ensuring a high-level of representation and superior quality for the brand image through all mediums, including customer engagement and experience.
• Conduct venue research and site visits to secure the most optimal and cost-effective venues.
• Develop and maintain effective relationships with internal departments and vendors.
• Measure and report performance against established metrics and KPIs.
• Analyze event data to optimize targeting, messaging, and conversion strategies for events.
• Pre-event and on-site execution and management of events and external vendors, remaining in line with all business conduct and audit requirements.
• Up to 40% travel, mostly EMEA-based; work onsite for a minimum of 3 days in the Medidata London Hammersmith office.

Qualifications:

• Deep knowledge and experience in planning and executing events
• Well-rounded marketer with proven ability to build and deploy robust event plans with demonstrated growth and success
• Ability to think strategically and see the bigger picture, weaving event plans into the overall marketing plan
• Superior communication, organizational, and time management skills, with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
• Strong analytical skills partnered with a creative mind
• Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
• Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
• Bachelor's degree required, or equivalent years of experience
• Requires a minimum of 10 years of experience in event management
• Strong B2B / enterprise software industry experience
• Experience in tech, life sciences industry, and/or clinical development area preferred

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; a generous pension; and 25+ paid holidays per year.

Applications will be accepted on an ongoing basis until the position is filled.

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Note: Please be on the lookout for job scams. Medidata recruiters will never ask applicants for monetary compensation, credit card, or banking details.

Inclusion Statement

As a game-changer in sustainable technology and innovation, Medidata, a Dassault Systèmes company, is striving to build more inclusive teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.