Director, Global Digital Marketing

Marketing & Communication

United States - NY, New York

Requisition ID



Medidata: Powering Smarter Treatments and Healthier People

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world’s most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at and follow us @medidata. 

Your Mission:

We are seeking a digital marketing leader with broad marketing expertise and cross-functional experience to drive Medidata’s digital strategy and management. In this role, you will lead the Global Digital Marketing team, overseeing the planning, development, and execution of inbound and outbound digital marketing efforts including web properties, search engine optimization (SEO), search engine marketing (SEM), paid digital media, and other emerging online channels. 

  • Set strategic and operational plans for the digital marketing function, including objectives, success metrics, resources, budget, and prioritization of initiatives to maximize impact.

  • Manage the hiring, developing and retaining of marketing talent

  • Drive growth in traffic, engagement, and community size across all digital platforms

  • Test and optimize digital campaigns by message, channel, region and market segment; prioritize digital spend across paid channels based on priorities and what’s working well. 

  • Manage our corporate website to drive a strong brand presence and qualified leads, coordinating closely with Product Marketing, Communications, Marketing Operations and other internal stakeholders

  • Partner closely with corporate communications, marketing campaigns, and creative teams on  content and messaging to promote. 

  • Work closely with marketing operations team on full-funnel reporting and analytics of digital success metrics. 

  • Create best practices and earn adoption in North America, EMEA, and APAC regions.

Your Competencies:

  • Proven ability to build and deploy robust multi-channel digital plans with demonstrated growth and success.

  • Experience leading and managing teams

  • Adept at working in a fast-paced environment and successfully juggle multiple assignments at once with tight deadlines. 

  • Exceptional prioritization, problem-solving, and project management skills 

  • Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans. 

  • Strong analytical skills partnered with a creative mind

  • Self-starter and ability to build programs from scratch

  • Proven skills and metrics that demonstrate growth across multiple digital platforms

Your Education & Experience:

  • Requires a minimum of 10 years of related experience in digital marketing, including prior experience leading a team

  • Strong B2B marketing experience in planning and executing cross channel digital marketing plans 

  • Experience in tech, life sciences industry, and/or clinical development area preferred 

  • Bachelor’s degree required preferably in Marketing, Communications, Business, or related field 

The salary range posted below refers only to positions that will be physically based in New York City.  As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location.  Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $157,000 - $210,000. 

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission under the terms of applicable plan documents, while many of Medidata’s non-sales positions are eligible for annual bonuses. Additionally, Medidata provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most and should help you care for those who matter most. For that reason, we provide an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Equal Employment Opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Covid Statement

Our Company requires all U.S. employees to be fully vaccinated against COVID-19 and to provide documentation of full vaccination, unless qualified for a medical, religious or state-required accommodation or otherwise exempt consistent with applicable law. Although accommodation requests will be considered (and granted where appropriate/possible), it may be determined that a candidate is unable to adequately perform the essential functions of the position without imposing an undue hardship due to customer requirements, staffing needs, or other business reasons. Definition of full-vaccination: Employees are considered to be fully vaccinated two weeks after their second dose in a 2-dose series or two weeks after a single-dose vaccine.