Patient Cloud Marketing, Senior Director

Marketing & Communication

United States - NY, New York

Requisition ID



Medidata: Powering Smarter Treatments and Healthier People

Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its ground-breaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. And Medidata’s ongoing commitment to infusing the patient voice into trial designs and solutions is helping to create a better and more inclusive experience for all participants in clinical studies. Medidata is involved in nearly 40% of company-initiated trial starts globally, with studies conducted in more than 140 countries. More than 70% of novel drugs approved by the Food and Drug Administration (FDA) in 2022 were developed with Medidata software. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at and follow us @medidata.

Who we’re looking for:

The Patient Cloud Marketing, Sr. Director leads the development of awareness level activity in support of Patient Cloud Product Marketing programs. In partnership with the Patient Cloud leadership team and Medidata Marketing teams, He/She is responsible for the development of Patient Cloud specific customer insights, go-to-market plans, value props, messaging and content.  This role will be responsible for the overall execution of marketing programs across channels and marketing tactics with the ultimate objective of driving awareness and building preference among prospects to help create sales opportunities.

This position will report to the Campaigns Marketing lead.  Candidates should be equally comfortable with data analytics, market research, results analysis, tactics optimization and content creation. This position requires a poised and seasoned self-starter who can execute with minimal direction as well as take initiative; a builder who can create strong working relationships, processes, and outcomes; adept at working in a fast-paced and dynamic environment.

  Specific activities may include:

  • Collaborate with product and broader marketing teams on go- to-market launches; including the development of positioning, messaging, internal and external communications, and integrated brand promotional activities as needed.
  • Use Competitive Intelligence to analyze and report competitor capabilities and initiatives.
  • Collaborate with Marketing Operations, Solutions, Digital and Paid Media teams, to monitor and report on key metrics and insights related to in-market activity to help the Patient Cloud team optimize their marketing activity.
  • Conceive and create thought leadership and educational content to broaden the awareness, understanding and opportunity creation for the Patient Cloud offering.
  • Be in the market often so you are at the pulse of customer and patient needs and how our evolving offering needs to be shaped to meet those needs.

You should be someone who:

  • Consistently works with abstract ideas or situations across functional areas of the business.
  • Through assessment of intangible variables, can identify and evaluate fundamental issues, providing strategy and direction for major functions.
  • Has an in-depth knowledge of the functional area, business strategies, and the company’s goals.
  • A strong collaborator and effective communicator with proven experience building effective integrated programs.

Requirements (Education & Experience):

  • Bachelor's Degree in marketing or life sciences
  • At least 10 years of experience in product marketing and/or patient/site/sponsor communications. 
  • Proven track record with DCT product launches and industry thought leadership

The salary range posted below refers only to positions that will be physically based in New York City.  As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location.  Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $157,000 – 180,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission under the terms of applicable plan documents, while many of Medidata’s non-sales positions are eligible for annual bonuses. Additionally, Medidata provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most and should help you care for those who matter most. For that reason, we provide an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life.



Equal Employment Opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.