Senior Director, Marketing Strategy and Campaigns

Location: Hybrid

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.

About our Company:

Medidata: Powering Smarter Treatments and Healthier People

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device, and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,300+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

About the Team:

As the Senior Director, Marketing Strategy and Campaigns, you will report to the VP, Head of Brand  Marketing, and lead a team of brand strategy and campaign marketers in support of the Medidata brand and Life Science Engagement (LSE) portfolio of brands. In this role, you will be responsible for the overall brand strategy of the Medidata brand plus planning, developing, executing, and measuring effective campaigns and programs that reinforce our market-leading position as an innovator and trailblazer in life sciences and healthcare.

Responsibilities:

• Own and develop brand positioning strategy, ensuring the Medidata brand, its identity, proof points, value proposition, pillars, and goals are clear and impactful throughout all marketing activities; ensure brand positioning is pulled through campaigns
• Develop marketing campaign plans, key messaging pillars, and core content that will drive business performance for year long timeframe with clear objectives and success metrics defined in support of the business
• Manage the hiring, developing, and retaining of marketing talent 
• Focus on the buyer’s journey and selected personas to deliver the right program and content at the right time during the course of a campaign
• Create core campaign assets such as ads, landing pages, white papers, blogs, etc. while introducing creative channels and formats for delivering campaigns.
• Set best practices, including creation of campaign frameworks, processes, and roles and responsibilities
• Create standard measurement plan, setting campaign goals and KPIs
• Manage internal and agency relationships on development of campaign and content 

Qualifications:

• Bachelor’s degree required, preferably in Marketing, Branding, or related field
• Minimum 12 years of advanced brand marketing and strategy development experience in an agency or in-house environment
• Prior experience leading a 10-15 person team and managing $1M+ budgets
• B2B brand marketing experience ideally in tech, life sciences industry, and/or clinical development area preferred
• Well-rounded marketer with proven ability to build and deploy short- and long-term campaign plans, supporting growth and fueling brand awareness and pipeline growth
• Ability to think strategically and see the bigger picture, weaving campaign plans into the overall marketing plan
• Detail-oriented and active listener who can distill information and develop ideas from a variety of insights
• Dynamic storyteller with proven ability to make complex information digestible
• Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
• Strong creative and analytical skills 
• Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
• Proven ability to lead a mid-size team and develop talent

The salary range posted below refers only to positions that will be physically based in the New York Metro Area. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than the New York Metro Area, may differ based on the local market data in that region. The base salary pay range for this position is $157,500 - 210,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.

Note: Please be on the lookout for job scams. Medidata recruiters will never ask applicants for monetary compensation, credit card, or banking details.

Equal Employment Opportunity:

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Applications will be accepted on an ongoing basis until the position is filled.

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Inclusion Statement

As a game-changer in sustainable technology and innovation, Medidata, a Dassault Systèmes company, is striving to build more inclusive teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.