VP, Demand Marketing
Marketing & Communications
United States - NY, New York
Medidata: Power Smarter Treatments and Healthier People
Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its ground-breaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. And Medidata’s ongoing commitment to infusing the patient voice into trial designs and solutions is helping to create a better and more inclusive experience for all participants in clinical studies. Medidata is involved in nearly 40% of company-initiated trial starts globally, with studies conducted in more than 140 countries. More than 70% of novel drugs approved by the Food and Drug Administration (FDA) in 2022 were developed with Medidata software. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.
As the Vice President, Head of Field & Events Marketing, you will report to the SVP, Head of Medidata & LSE Marketing, and lead a team comprised of North America and EMEA field marketing as well as global events, in support of the Medidata brand and Life Science Engagement (LSE) portfolio of brands. In this role, you will be responsible for global demand generation and ABM strategies, orchestrating the execution of digital, account-based, field marketing programs, and industry events to drive leads and opportunities and achieve pipeline goals. The successful candidate will be an exceptionally strong and creative field and events marketing professional who can demonstrate past success building high performing teams, generating demand, and creating dominant market positions for new and existing B2B technology products.
· Develop overarching field and event strategy and plan to generate an increasing flow of qualified leads to fuel both short-term and long-term growth, leveraging a variety of demand generation approaches including account-based marketing, email, paid media, events, webinars, etc.
· Own the strategy and direction of our flagship event series, Medidata NEXT, to amplify the Medidata brand and LSE portfolio, deepen customer relationships, and generate new business
· Design overarching strategy for Medidata’s presence at global industry events
· Foster relationships with sales leadership and global client executives to map and deliver programs across customer journeys
· Interlock with regional teams to ensure alignment on priorities and planning, adjusting as required by sales segment, changing market conditions, and emerging opportunities
· Align with brand, campaign, and product marketing teams to ensure consistent branding and differentiated messaging based on buyer personas and target segments
Well-rounded marketer with proven ability to build and deploy robust multi-channel go-to-market plans with demonstrated growth and success
Ability to think strategically and see the bigger picture, weaving demand plans into the global marketing plan.
Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
Strong analytical skills partnered with a creative mind
Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
Proven demonstration of pipeline growth and lead generation
Proven ability to lead a mid-size team and develop talent
Education & Experience:
Bachelor’s degree required, preferably in Marketing, Communications, Business, or related field
Minimum 14 years of proven work experience in demand/field marketing, campaign management, or related function
Strong B2B marketing experience
Life sciences industry and/or clinical development area strongly preferred
Experience leading a matrixed team of at least 10-15 people and managing $5M+ budgets
The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than NYC, may differ based on the local market data in that region. The base salary pay range for this position is $216,000 to $288,000.
Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off; and 10 paid holidays per year.