VP, Head of Brand Marketing

Company Overview:

Medidata: Power Smarter Treatments and Healthier People

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device, and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

Job Description:

Your Mission: 

As the Vice President, Head of Brand Marketing, you will report to the SVP, Head of Medidata & LSE Marketing, and lead a team comprised of Marketing Strategy, Creative Services, External & Internal Communications, and Analyst Relations in support of the Medidata brand and Life Science Engagement (LSE) portfolio of brands. In this role, you will be responsible for the development and execution of brand strategies that reinforce our market-leading position as an innovator and trailblazer in the digitization of life sciences. 

• Own the Medidata brand positioning and strategy, reinforcing who are we and how we show up in the market including PR, media and analysts, and leading the charge to discover where we want to be, and how we get there

• Collaborate with Campaigns & Programs team to supply expertise and guidance on brand positioning strategy, ensuring the Medidata brand, its identity, proof points, value proposition, pillars, and goals are clear and impactful throughout all marketing activities

• Conduct market research to inform content and messaging creation that increases brand awareness and differentiates Medidata from competitors

• Lead our visual identity refresh and develop a bold new brand story, highlighting the value of the Medidata platform, data story, industry solutions, and LSE portfolio

• Establish strategy and plans within each functional area of the brand marketing team, ensuring clear objectives and success metrics are defined in support of the business

Competencies:

• Well-rounded marketer with proven ability to build and deploy short- and long-term brand plans, supporting growth and fueling brand awareness and recognition

• Ability to think strategically and see the bigger picture, weaving brand plans into the global marketing plan.

• Detail-oriented and active listener who can distill information and develop ideas from a variety of insights

• Dynamic storyteller with proven ability to make complex information digestible

• Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans 

• Strong creative and analytical skills  

• Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment

• Proven ability to lead a mid-size team and develop talent 

Education & Experience:

• Bachelor’s degree required, preferably in Marketing, Branding, or related field

• Minimum 14 years of advanced brand marketing and strategy development experience in an agency or in-house environment 

• Prior experience leading a 10-15 person team and managing $1M+ budgets

• B2B brand marketing experience ideally in tech, life sciences industry, and/or clinical development area preferred 

The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York, may differ based on the local market data in that region. The base salary pay range for this position is $216,000 to $288,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off; and 10 paid holidays per year.

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Equal Employment Opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.