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Big Pharma on "Big Data" — GSK on the Power of Integration and Transparency (Part 1)

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Laura Zupko currently heads up the clinical IT function at GlaxoSmithKline. We caught up with Laura at the European Medidata User Group (E-MUG) conference in Italy where she presented, "R&D Alignment and Optimization through Technology Innovation." In part one of this two-part video interview, Laura chats with Medidata's Igor Altman about the benefits of platform integration, the need for transparency and how better managing and understanding clinical and operational data can help drive efficiencies.

*Laura Zupko is director, CMR, IT, R&D / IT Business Process Partner at GlaxoSmithKline, based in the UK.  She presented as part of the Study Design track at our last European Medidata User Group conference.  

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