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Big Pharma on "Big Data" — GSK on the Power of Integration and Transparency (Part 2)

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Watch the conclusion of our two-part video interview with Laura Zupko who heads up the clinical IT function at GlaxoSmithKline. In part two of this video interview, Laura chats with Medidata's Igor Altman about the potential for evolving cross-industry initiatives that focus on integrating, sharing and utilizing sponsor data. They also discuss the need to build an information and systems blueprint for sharing data across the clinical landscape. *Laura Zupko is director, CMR, IT, R&D / IT Business Process Partner at GlaxoSmithKline, based in the UK. Laura recently presented, "R&D Alignment and Optimization through Technology Innovation" at the European Medidata User Group (E-MUG) conference in Florence, Italy. LauraZupko2

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