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ICON and Medidata Take ePRO to New Places

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Today Medidata and ICON announced a joint initiative to deliver ready-to-use, patient-centric solutions to speed trial times and enhance patient engagement. It’s an exciting time to be addressing patient-reported outcomes (PROs) in particular because, while capturing the voice of the patient is important, there is a heightened industry focus on outcomes. As critical as PRO data is, many clinical trials still use paper to capture it. In a day and age where people use technology – mobile in particular – in most every aspect of their daily lives, what message does handing them a piece of paper to report their outcomes send? Now re-imagine the experience downloading a cool, easy-to-use app to one’s own smartphone. By using the Medidata Patient Cloud, sponsors elevate the entire patient-reporting experience. To quote Buckminster Fuller, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” We look forward to working with ICON on the new model for ePRO. Now, if I can just get through Candy Crush level 76… *Guest blogger David McNierney is a product and solutions marketing director at Medidata. You can reach David by email or follow him on Twitter @davidmcnierney. TWEET THIS:

We're taking ePRO to new places! Medidata & @ICONplc joint initiative helps capture #patient voice in #clinicaltrials http://t.co/qN8AlR36IE — Medidata (@Medidata) September 10, 2014

Additional blog posts by David McNierney:

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