Key to Patients as Partners: Design Thinking
Some thoughts from the Patients as Partners conference and other public forums:
Komathi Stem, Senior Director, Product Development and Innovation Lead, Genentech:
- We need to introduce design thinking. We need to think like the patient and define challenges from their perspective.
Thomas Krohn, Director of Clinical Open Innovation, Eli Lilly:
- We need to complement the traditional scientific-centered design with user-centered design. Although a cultural shift, we need to put the patient at the center. [podcast]
Victoria DiBiaso, Head of Investigator and Patient Networks, Sanofi:
- To successfully partner with patients, we need to ask important questions like: “What data can we capture in the patient’s home?” and ‘”How can we make the trial more a part of a patient’s day-to-day life?”
Bray Patrick-Lake, Director of Stakeholder Engagement, Clinical Trials Transformation Initiative (CTTI):
- We need to approach patient engagement like Apple approaches their innovations.
John Reites, Senior Director, Offer Development, Quintiles:
- A key habit of patient-focused research: Designing the Patient Experience.
Susan Salgado, Managing Director, Hospitality Quotient:
- Remember Maya Angelou’s quote:
People will forget what you said…
People will forget what you did…
But people will never forget the way you made them feel.
Linda Morgan, PD Patient
- Please communicate with us. Please share our data with us. Please involve us.
Michelle Marlborough, VP Product Strategy, Medidata Solutions:
- Design thinking is the means to effectively leverage technology, and non-traditional settings, to put the patient at the center of clinical development. All stakeholders need to come together to architect a rewarding experience for patients that is commensurate with their contributions, thereby earning continuing contributions and fostering goodwill. “Patients as Partners” in clinical research is within reach.