Medidata Blog

Key to Patients as Partners: Design Thinking

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From the Patients as Partners conference and other public forums:      

Komathi Stem, Senior Director, Product Development and Innovation Lead, Genentech:

  • We need to introduce design thinking. We need to think like the patient and define challenges from their perspective.

Thomas Krohn, Director of Clinical Open Innovation, Eli Lilly:

  • We need to complement the traditional scientific-centered design with user-centered design. Although a cultural shift, we need to put the patient at the center. [podcast]

Victoria DiBiaso, Head of Investigator and Patient Networks, Sanofi:

  • To successfully partner with patients, we need to ask important questions like: "What data can we capture in the patient’s home?" and ‘"How can we make the trial more a part of a patient’s day-to-day life?"

Bray Patrick-Lake, Director of Stakeholder Engagement, Clinical Trials Transformation Initiative (CTTI):

  • We need to approach patient engagement like Apple approaches their innovations.

John Reites, Senior Director, Offer Development, Quintiles:

  • A key habit of patient-focused research: Designing the Patient Experience.

Susan Salgado, Managing Director, Hospitality Quotient:

  • Remember Maya Angelou’s quote: People will forget what you said… People will forget what you did… But people will never forget the way you made them feel.

Linda Morgan, PD Patient

  • Please communicate with us. Please share our data with us. Please involve us.

Medidata Perspective: Michelle Marlborough, VP Product Strategy, Medidata Solutions:

  • Design thinking is the means to effectively leverage technology, and non-traditional settings, to put the patient at the center of clinical development. All stakeholders need to come together to architect a rewarding experience for patients that is commensurate with their contributions, thereby earning continuing contributions and fostering goodwill. "Patients as Partners" in clinical research is within reach.

Jacob Angevine