Video Series | Patient Centricity: Beyond the Hype

Video Series

Patient Centricity: Beyond the Hype

While patient centricity is a near-universal goal in the life sciences, the challenge now is putting it into practice and understanding its impact on clinical trials. Drawing on insights from the Economist Intelligence Unit study, this expert panel discusses how to make patient centricity an actionable goal, starting with deep, collaborative relationships that involve an entire organization.

Featured speakers:

  • Emily Wasik, Senior Editor, The Economist Intelligence Unit
  • Emily Kramer-Golinkoff, Co-founder, Emily’s Entourage
  • Alicia Staley, Senior Director, Patient Engagement, Medidata
  • Jessica Scott, MD, JD, Head of R&D, Patient Engagement, Takeda

Topics include: 

  • How Researchers Can Cultivate Authentic Relationships with Patients
  • A Look at Takeda’s Patient Centricity Initiatives
  • How Takeda Infuses Patient Centricity into Company Culture
  • Industry Response to Patient Engagement Efforts: A Medidata Perspective
  • Advice on Patient Engagement from Emily Kramer-Golinkoff, Co-Founder of Emily’s Entourage and a Cystic Fibrosis Patient
Patient Centricity: Beyond the Hype