Why Patient Centricity Matters
Patient centricity has moved to the forefront as a far-reaching movement within clinical trials. Understanding the patient perspective is essential to advancing the patient experience.
Medidata builds technology for patients, inspired by patients. Structured around three core principles of patient centricity – design, engagement, and activation – our patient advocates are active participants in the development of our solutions.
As we improve the overall trial experience, we power patients, sites, and sponsors with the industry’s only end-to-end decentralized capabilities.
Watch how Patients help advance decentralized solutions
Voices of Patient Advocates
“Patient engagement pre-trial is what patients deserve, it sets the stage for a more positive patient experience throughout the trial, and benefits everyone.”
Dave
Lung Cancer Patient
- Known as the “Cancer Research Evangelist”
- Mission: connect key influencers to forge partnerships to focus on research
- Director of Community Relations at FRAXA Research Foundation
- One Platform, One Portal is a genuine, home base for patients
Decentralized Technologies to Power Patient Centricity
FOR PATIENTS: Engagement and Activation
- Seamless patient experience on the myMedidata patient platform
- Preparation for participation
- Patient-centered communications and alerts
- Long term follow up and safety monitoring
FOR SPONSORS: Proactive Outreach, Expedited Execution, and Patient-Centered Long Term Follow Up
- Alert patients with sponsor-driven communications
- Introduce new clinical trials to targeted patients and pre-screen for improved referrals
- Gather patient insights for protocol feasibility
- Engage patients bridging from Phase 2 or 3 to Phase 4 long term follow up studies
- Post-trial LTFU and Safety Monitoring
- Provides a greater overall picture of the patient’s clinical profile
FOR SITES: Improved Relationship Management
- Unified platform experience from patient identification, study execution, and end of study communications
- Provides sites with greater access to baseline and historical clinical data to understand the patient’s medical history and give important insights to foster communication